Associate, Performance, Lebanon

The role

You will support your team in running and improving paid performance media campaigns across search, social and display. You will analyze campaign data and report results, and help clients grow revenue and customer acquisition.

What you will do

• Help achieve client performance goals with campaign strategies and optimization.
• Analyze Search Query Reports, add negative keywords and optimize keyword bidding.
• Develop and present weekly performance reports with clear recommendations.
• Oversee analysis of campaign results, identify trends and document learnings.
• Analyze engagement metrics such as click-through, conversion and bounce rates to improve creative, landing pages and targeting.
• Report on paid media performance and audience behavior to inform targeting, messaging and budget allocation.
• Oversee finance reconciliation, verify campaign spend and resolve discrepancies.

Required qualifications

• Experience in digital media, paid advertising or media buying.
• A proven track record of managing successful paid search and social campaigns.
• Exceptional analytical skills and the ability to turn data into actionable insights.
• A creative and solutions-oriented mindset.
• Excellent communication and collaboration skills.
• A meticulous and organized approach to work.

Nice to have

• Bachelor's degree, ideally in a STEM major.
• Agency experience.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks for learning and growth.
• Employee resource groups and in-office events.

Before you apply

• Accommodation or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Wavemaker is a leading WPP Media brand that drives client growth through media, content and technology.