Wppmedia
Biddable Social Specialist
Cape Town, South Africa; Johannesburg, South Africa. Posted 16 days ago
The role
You will build, launch and optimize paid social campaigns across Meta, TikTok, LinkedIn, X and Pinterest for a client portfolio. You will also report on performance and recommend improvements.
What you will do
- Build, QA, launch and optimize end-to-end paid social campaigns across all major platforms based on client briefs and media plans
- Apply platform best practices across bidding strategies, including automated options such as Meta Advantage+ and TikTok Smart+
- Implement creative and audience testing and recommend creative iterations based on performance data
- Conduct audience research, platform evaluation and budget planning to inform client media recommendations
- Monitor and pace client budgets to prevent over- or underspend across accounts
- Work with internal teams to ensure tracking hygiene, including pixels, Meta CAPI, TikTok Events API, UTM parameters and GA4
- Produce clear reporting that highlights trends and actionable recommendations
- Review GA4 alongside platform reporting to understand campaign impact
- Maintain an understanding of brand safety guidelines, viewability benchmarks and privacy updates
- Translate campaign performance metrics into commercial insights for clients and non-technical stakeholders
Required qualifications
- 3 to 5 years of hands-on paid social media buying experience
- Good understanding of best-practice bid strategies
- Familiarity with campaign tracking setup, pixels, Conversions API and basic GA4 event tracking
- Strong proficiency in Microsoft Excel (pivot tables, basic formulas) and PowerPoint
- Clear written and verbal communication skills
- Strong attention to detail, good time management and the ability to manage deliverables under pressure
Nice to have
- Valid platform certifications (Meta Certified, TikTok Academy, LinkedIn Marketing Solutions)
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.