Senior Associate, Influencer, MENA - UAE

The role

Plan and run influencer campaigns for WPP Media clients, from creator selection and budgets through execution and reporting. Lead day-to-day client communication and manage and mentor Executives on the team.

What you will do

• Translate client briefs into influencer campaign approaches and execution plans.
• Build influencer strategies balancing brand objectives, audience relevance and KPIs.
• Develop creator shortlists across nano, micro, macro, celebrity and niche talent.
• Lead the end-to-end campaign workflow, from selection and negotiation to publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, and support finance reconciliation.
• Advise clients and internal teams on creator usage, content rights and paid amplification.
• Oversee influencer reporting, analyze performance and recommend optimizations.
• Own day-to-day client communication, status updates and issue management.
• Manage and mentor Executives, ensuring delegation, quality control and development.
• Build and maintain strong creator, agent and partner relationships.

Required qualifications

• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members.

Nice to have

• Bachelor's degree in marketing, Communications, Public Relations, or a related field.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks and learning.
• Employee resource groups and in-office events.

Before you apply

• Applicants are contacted only if selected for an interview.
• Accommodations or flexibility can be discussed with the hiring team during interviews.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It works with the world's leading brands through the WPP Open platform.