Associate Director, Amazon Performance Marketing & Retail Media

The role

Lead Amazon media strategy across Sponsored Ads and DSP for a client embedded within Unilever. Connect retail media investment with category growth and broader brand marketing.

What you will do

• Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Conduct hands-on audits of campaign structure, keyword strategy, bidding, budget allocation and search-term harvesting.
• Develop full-funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
• Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new-to-brand acquisition.
• Diagnose performance changes, including shifts in impressions, conversion rate and Buy Box dynamics.
• Partner with finance stakeholders on forecasting and spend pacing.
• Build Amazon category growth strategies spanning assortment, hero SKUs and price-pack architecture.
• Develop annual and quarterly media investment frameworks aligned to category priorities.
• Evaluate incrementality and halo impact across retail and brand marketing.
• Translate complex media performance into clear recommendations for client and agency stakeholders.

Required qualifications

• Significant experience in commerce media, retail media, Amazon advertising or ecommerce performance marketing.
• Deep hands-on understanding of Amazon Sponsored Ads and Amazon DSP.
• Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.
• Ability to evaluate performance through ROAS, TACoS and new-to-brand acquisition.
• Strong strategic and commercial mindset connecting media performance to category and growth opportunities.
• Experience developing full-funnel commerce media strategies spanning search, display, retargeting and prospecting.
• Strong analytical skills to diagnose performance changes and turn findings into recommendations.
• Strong communication and stakeholder-management skills across client, agency, finance, brand and commerce teams.
• Comfortable balancing hands-on media expertise with senior-level strategic thinking.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events
• Access to the global WPP Media and WPP networks for learning and connections

Before you apply

• Full benefits details are on the employer's benefits site, and benefits may vary by office or country.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. This role sits within WPP Unite, a specialized unit delivering integrated marketing solutions for strategic clients.