Manager, Commerce Social

The role

You will lead the operational management and strategy of commerce-driven paid social campaigns across retail media and social platforms. You will oversee campaign performance, mentor junior team members, and work with strategy, analytics, creative, commerce, and client teams.

What you will do

• Develop campaign forecasts, media plans, and strategic recommendations with Directors and senior leadership.
• Lead campaign planning, activation, optimization, pacing, and reporting across Meta, TikTok, Pinterest, Amazon, Walmart Connect, and Instacart.
• Partner with strategy, creative, analytics, and commerce teams on integrated commerce media campaigns.
• Monitor and evaluate campaign performance against client KPIs such as ROAS, conversions, traffic, and engagement.
• Deliver client-facing reporting, insights, and optimization recommendations regularly.
• Identify opportunities to improve processes, workflows, and campaign efficiency.
• Contribute to business reviews, new business opportunities, and automation initiatives.
• Create or assist with POVs, best practices, playbooks, and process documentation for commerce social and retail media.
• Mentor and support junior team members.

Required qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, or Advertising; OR equivalent professional work experience.
• 3+ years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
• Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
• Proven ability to build strong client relationships and contribute to account growth.
• Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.

Nice to have

• Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems.
• Prior experience mentoring or managing junior team members.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Employee resource groups and in-office events.
• Access to the global WPP Media and WPP networks for learning and professional connections.

Before you apply

• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's global media collective, bringing together media, data, and partnerships to deliver creative personalisation at scale. WPP describes itself as the creative transformation company.