Ecommerce Manager

The role

You will lead ecommerce and retail media growth for an agency client. You will be the main strategic contact for clients and partners such as Mercado Libre and Amazon, and guide campaign planning and structure.

What you will do

• Lead day-to-day relationships with key clients.
• Present business results, optimization plans and growth opportunities.
• Manage expectations, find new business opportunities and turn brand challenges into action plans.
• Design campaign structure, strategy and budget allocation for Commerce Media and Retail Media (Amazon Ads, Mercado Ads, DTC and own sites).
• Define key KPIs such as ROAS, ACOS/TACOS, Share of Voice, conversion rates and profitability.
• Act as the strategic contact with Mercado Libre (Mercado Ads), Amazon (Amazon Ads) and other platforms, negotiating betas, priority access and training.
• Guide, delegate and supervise the internal team of 2 people.
• Turn operational data from the team into business insights for clients.
• Analyze performance across media platforms, retail dashboards and web analytics, and evaluate market trends.

Required qualifications

• More than 4 years of experience leading Ecommerce and Retail Media strategies, ideally at digital agencies, consultancies or mass consumer/retail brands.
• Advanced command of Mercado Ads (Mercado Libre) and Amazon Ads (Sponsored Products, Brands, Display, DSP).
• Domain of Meta, Performance Max and Search.
• Ability to present to directors and stakeholders, defend strategic proposals and negotiate with data-based narratives.
• Proven experience in web and performance analytics (Google Analytics 4, data visualization tools and media platform reporting).
• Previous experience coordinating or leading technical or commerce specialists.
• Intermediate-to-advanced English.

Nice to have

• Experience with DTC platforms (Shopify, VTEX, Magento).
• Portuguese (not required).

Benefits

• Health, vision and dental insurance.
• Group retirement plans.
• Generous paid time off program.
• Preferential discounts with partners.
• Days dedicated to employee wellbeing and mental health.
• Employee resource groups and career development opportunities within the WPP network.

Before you apply

• The role follows an in-person work model; adaptations or flexibility can be discussed during the interview process.
• Only selected candidates will be contacted for an interview.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.