Senior Associate, Activation Linear Planning, Italy

The role

You will independently plan, set up, monitor and optimize standard offline media campaigns across TV, Print and Radio. You will check delivery and budgets, report results, and guide junior team members.

What you will do

• Independently develop and implement offline media plans across TV, Print and Radio, based on agreed objectives and budgets.
• Manage standard planning end-to-end: campaign setup, monitoring, optimization and reporting.
• Conduct competitive analyses and turn data into insights and tactical recommendations.
• Monitor campaign delivery and budget allocation, find discrepancies and propose corrective actions.
• Use media planning tools such as Kubik, Arianna, Kimono, AQX, MCS and NetBox.
• Coordinate with internal teams, creative agencies and media owners for accurate, timely execution.
• Share best practices and give operational guidance to Associates, escalating complex issues to the Manager.

Required qualifications

• 3+ years of experience in media planning, preferably within a media agency.
• Solid knowledge of TV planning and familiarity with Print and Radio.
• Strong analytical, organizational and communication skills.
• Proficiency in Microsoft Office.
• Good command of English.

Benefits

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: English and 49 other languages, plus 1 guest account
• E-learning platform with at least 2000+ courses
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)
• Competitive medical, vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts

Before you apply

• If you need accommodations or flexibility, discuss this with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.