Associate Director Planning - F/H - CDI

The role

You will own the media planning for the Luxe division (Lifestyle & Couture) of a global media account across 30+ markets. You will lead big product launches, direct offshore activation teams in Delhi, and manage Paris-based planning managers.

What you will do

• Own and sign off full-funnel media plans across 30 markets
• Lead the division's seven big-bet H1 product launches
• Integrate digital and offline touchpoints, working with the Amazon Ads Director and local commerce specialists
• Serve as the briefing and delivery authority for the Delhi activation desks (Programmatic, Paid Social, Search)
• Set QA workflows, SLAs and performance benchmarks
• Deliver reporting, insights and post-campaign reviews to brand teams on time
• Act as the daily strategic planning partner for Luxe brand directors
• Present plans to clients and negotiate revisions and budget trade-offs
• Directly manage and develop Paris-based Global Planning Managers
• Share operational best practices with peer Associate Directors and WPP teams

Required qualifications

• 5+ years of digital media planning experience within a media agency
• Proven multi-market or international account experience
• Ability to build media plans from scratch: audience sizing, channel selection, cross-market budget splits, flighting, measurement
• Advanced Excel skills; comfort with multi-currency, multi-market plans
• Experience line-managing and developing at least one media planner or executive
• Confidence presenting directly to brand teams and negotiating plan revisions
• Fluent English
• Currently based in Paris or actively relocating to Paris

Nice to have

• Prior experience planning for Luxury, Fragrance, Beauty or Fashion brands
• Working knowledge of retail media (Amazon Ads, e-retailers) and offline media formats
• Bilingual English and French

Benefits

• Remote work: up to 2 days per week
• 2 full weeks of remote work to be taken twice a year
• Two additional days off, including Whit Monday
• Additional leave days based on seniority in 5-year increments
• 5 additional remote work days per month for employees with endometriosis
• Disability policy: 3 paid authorized absence days per year
• Access to CESU childcare vouchers and specific support for employees with RQTH status
• Solidarity missions via the 'We care and we act' program
• Access to WPP Media and WPP international networks

Before you apply

• Must be currently based in Paris or actively relocating
• Fluent English is mandatory
• The recruitment process includes a phone or video interview, an operational interview with the Luxury Client Team lead, and a practical case study followed by a debrief

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is part of WPP, a creative transformation company.