Senior Associate, Influencer Marketing, Italy

The role

The Senior Associate, Influencer Marketing manages standard influencer marketing projects from brief to delivery. The role covers creator and partner coordination, performance analysis and post-campaign reporting, across multiple industries.

What you will do

• Build and maintain trusted relationships with clients as a consultative partner.
• Manage standard influencer marketing projects end-to-end.
• Translate project objectives into creator recommendations, storytelling approaches and operational plans.
• Coordinate internal teams, creators, talent agencies and external partners, escalating complex issues.
• Monitor influencer marketing and communication trends and contribute to market analysis.
• Track performance, interpret influencer marketing KPIs and prepare post-campaign reports.

Required qualifications

• 3+ years of experience in influencer marketing.
• Hands-on experience working with influencers, creators and talent agencies.
• Strong organizational, commercial awareness and project management skills.
• Ability to manage multiple projects, priorities and stakeholder dynamics.
• Strategic and critical thinking, with storytelling, problem-solving and consultancy skills.
• Proactive, positive, curious and detail-oriented approach.
• Fluent in Italian and English.

Benefits

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language platform with English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform with at least 2000+ courses
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)
• Competitive medical, group retirement plans, vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Before you apply

• The employment contract is governed by CCNL Aziende del Terziario distribuzione e Servizi.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.