Senior Associate, Activation Digital Planning, Italy

The role

You will manage the daily end-to-end running of standard digital media plans for clients, including implementation, buying, monitoring and optimization. You will analyze campaign performance, recommend tactical changes, and support junior team members.

What you will do

• Deliver and execute digital media plans based on defined budgets and client objectives
• Manage day-to-day implementation, buying, monitoring and optimization of digital campaigns
• Produce competitive reports and analyze campaign results to find trends and opportunities
• Recommend tactical changes to maximize performance and escalate complex issues to the Manager
• Manage awareness, performance, data-driven and retargeting campaigns
• Collaborate with agency cross-functional teams, clients' suppliers and creative agencies
• Support onboarding and day-to-day operational guidance of junior team members

Required qualifications

• University degree, preferably in Economics, Advertising, Marketing or Communication
• 3+ years of experience in digital media planning
• Solid knowledge of Adserver and Analytics platforms
• Fluent English
• Proactivity, problem-solving and collaboration skills
• Accuracy, attention to detail and ability to meet deadlines
• Proficient use of technology, including AI

Benefits

• Corporate benefits and discounts platform
• Employee wellbeing and support programs
• Language platform with English and 49 other languages, plus 1 guest account
• E-learning platform with at least 2000 courses
• Ticket Restaurant for every working day
• Non-occupational accident insurance
• Company-paid life insurance
• Tax assistance services (tax return support)
• Competitive medical, group retirement, vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Before you apply

• If you need accommodations or flexibility, discuss it with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.