Manager, Insights & Business Strategy, GCS

The role

This is a maternity cover role as Insight Manager on the WPPMedia audience team. The job involves supporting senior team members in delivering audience insights, research projects and presentations for key clients.

What you will do

• Support a Business Director in delivering regular POVs and presentations
• Support senior team members in developing and delivering audience insights for key WPPMedia Worldwide clients
• Deliver bespoke research projects from start to finish using qualitative and quantitative methods
• Write research questionnaires and script them using syndicated survey tools
• Act as a trusted advisor to clients by delivering audience and category behaviour insights
• Use and help others use insight data sources such as Mintel, Euromonitor, Brandwatch, TGI, Choices, and WPPMedia proprietary data
• Write succinct points of view on industry trends
• Coach junior members of the Audience Team

Required qualifications

• 3-4 years experience in an audience, research and insight role within an agency, research company or media owner environment
• Experience using industry research data such as TGI
• Experience using social listening tools such as Brandwatch
• Experience managing junior team members
• Comfortable reading and understanding data sets in Excel
• Good interpersonal skills and ability to build relationships inside and outside the agency
• Good presentation skills and creative point of view
• Ability to manage multiple technical stakeholders and workstreams
• Ability to manage own time effectively
• Strong verbal and written communication, including explaining complex statistical conclusions
• Comfortable manipulating and reshaping data
• Media industry knowledge and understanding of media data

Nice to have

• Experience in a global research or media planning and buying agency, or an interest in how data and insights drive media strategy

Before you apply

• This is a maternity cover role

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.