National Broadcast Buying Associate

The role

The National Broadcast Buying Associate supports the execution and optimization of national broadcast media campaigns. The role covers media buying, campaign delivery monitoring, KPI tracking, billing and reconciliation, and campaign reporting.

What you will do

• Manage media buying activities for national broadcast campaigns
• Monitor campaign delivery and track performance against KPIs
• Coordinate billing and reconciliation processes
• Maintain accurate system records
• Prepare campaign reporting
• Work with internal teams, clients, agencies and media vendors
• Ensure campaigns are executed efficiently, on budget and in line with company policies

Required qualifications

• 6 to 18 months of experience in media buying, campaign execution, broadcast planning or advertising operations
• Strong proficiency in Microsoft Excel and PowerPoint
• Ability to analyze campaign performance and prepare reports
• Knowledge of media research and measurement tools such as IBOPE (TV Data, Monitor), CPI, Comscore, Admetricks and Google Analytics
• Understanding of media buying processes, audience analysis, campaign monitoring, profitability analysis and vendor management across multiple media channels
• Strong organizational, analytical and communication skills
• Ability to manage multiple priorities and collaborate with cross-functional teams
• Ability to maintain strong relationships with clients, agencies and media partners

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through WPP Open and Open Intelligence.