Wppmedia

Manager, Organic Search

New York, United States. Posted 7 days ago

The role

You will run day-to-day technical and on-page SEO for a global consumer brand. The role covers classic search (Google, Bing) and AI answer engines such as Google AI Overviews, ChatGPT and Perplexity.

What you will do

  • Run technical SEO audits and turn findings into prioritized developer tickets.
  • Review page templates, site architecture and new launches before they go live, and QA migrations and redesigns.
  • Implement and validate structured data markup for products, articles, FAQs and the brand.
  • Optimize on-page content so it is clear, factual and easy for search engines and AI assistants to understand and cite.
  • Support AI search visibility work and AI-informed workflows.
  • Do topic research to find content opportunities by intent and funnel stage.
  • Build and maintain monthly reports and dashboards in Data Studio or Tableau using Google Search Console, GA4 and SEO tool data, including traffic from AI platforms.
  • Present findings on client calls, manage timelines and deliverables, and mentor SEO Associates.

Required qualifications

  • 3 to 5 years of SEO experience, with at least 2 years of hands-on technical SEO.
  • Experience running technical audits and working with developers to get fixes released.
  • Solid knowledge of HTML, structured data and how search engines crawl, render and index pages.
  • Working knowledge of Google Search Console, GA4 and at least one crawler such as Screaming Frog.
  • Interest in AI search and a working understanding of how AI Overviews and LLM-based assistants find and cite sources, as well as leveraging MCP.
  • Strong Excel or Google Sheets skills, including pivot tables, lookups and filtering large data sets.
  • Clear written and verbal communication, with the ability to explain technical issues to non-technical audiences and write tickets developers can act on.

Nice to have

  • Hands-on GEO or AEO project experience, or use of AI visibility tools such as Semrush AI Toolkit, Ahrefs Brand Radar or Profound.
  • Basic Python, SQL or API experience for pulling and automating data.
  • Experience with enterprise platforms such as Botify or Lumar.
  • FMCG or ecommerce experience, including product feeds or retailer SEO.
  • Spanish or Portuguese proficiency, or experience with US Hispanic or LatAm markets.

Benefits

  • A competitive benefits package. Details are at https://mybenefits.wpp.com/public/welcome.

Before you apply

  • We will train the right person on our AI search methods.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.