Associate Director, Planning, UK

The role

You will lead media planning for specific government clients at WPP 650, the UK government-focused agency unit within WPP. You will own planning presentations, lead campaign ideas, and manage campaign quality.

What you will do

• Develop an advanced understanding of media channels, channel ecosystems and planning best practices
• Translate strategic approach into planning practices for specific client briefs and pitches
• Oversee campaign management and ensure quality control and output of the highest standard
• Build and maintain client and agency relationships at a mid-senior level
• Own planning presentations, including defining inputs and working with wider teams to meet deadlines
• Lead brainstorm and idea creation for campaigns
• Independently problem solve by integrating and questioning data and insights
• Develop a skilled understanding of commercial practices and the wider agency
• Review the work of others and coach them to improve outputs
• Keep an expert overview of the media market landscape and start building media owner relationships

Required qualifications

• Skilled practice area knowledge, including confidence with tools, technology and systems and the ability to train others
• Skilled problem solving, using critical questioning and a broad perspective
• Skilled stakeholder relationships, including identifying decision makers and understanding client sector and industry
• Advanced effective communication to influence and educate at all levels of seniority
• Advanced campaign management, including reviewing work and applying best practice
• Skilled compelling storytelling for internal and external audiences
• Advanced ideas creation to deliver solutions to client business objectives
• Skilled comms planning, including multi-media plans and purchase journey thinking
• Comfort presenting from the Open platform and building stories from data outside it (such as Telmar)
• The right to work in the UK

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• You must have the right to work in the UK
• If you need accommodations or flexibility, discuss this with the hiring team during interviews

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. WPP 650 is a bespoke WPP agency unit serving UK government clients' public communications.