Associate, Influencer Marketing, MENA

The role

This role supports creator and influencer campaigns across WPP Media client accounts. The associate helps find and vet creators, runs outreach and basic negotiations, coordinates briefs and deliverables, and reports on campaign performance.

What you will do

• Identify and vet creators for audience fit, brand safety and campaign goals
• Prepare shortlists, creator profiles, outreach trackers and rate cards
• Lead initial creator and agent outreach and support negotiations within guidelines
• Coordinate briefs, timelines, content requirements and disclosure guidelines with creators
• Track deliverables, check content against briefs, and flag delays or quality issues
• Monitor live posts, capture links and screenshots, and support usage documentation
• Compile campaign reports, performance snapshots and post-campaign learnings
• Maintain creator communication before, during and after campaigns
• Stay current on creator trends, formats and platform updates across priority markets
• Collaborate with media, content, social, strategy and client service teams

Required qualifications

• Strong knowledge of social platforms, creator formats and influencer culture, especially Instagram and TikTok
• Strong research, organization and attention to detail
• Confident written and verbal communication with creators, agents and internal teams
• Basic negotiation skills and comfort discussing rates, deliverables and timelines
• Ability to manage trackers, timelines and multiple creator conversations at once
• Analytical mindset with the ability to compile performance data and highlight simple insights
• Understanding of influencer disclosure, brand safety and content approval processes
• Proficiency in Microsoft Excel and PowerPoint
• Proficiency in influencer discovery or reporting tools such as CreatorIQ, HypeAuditor, Tagger, Traackr, Upfluence or similar

Nice to have

• Bachelor's degree in marketing, Communications, Public Relations, or a related field

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.