Associate Director, High Velocity Content Studio, GOC

The role

You will analyze audience and campaign data to build addressable strategies for clients. You will work with creative, ad operations and media teams, and lead client strategy and new business pitches.

What you will do

• Analyze 1st, 2nd and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences.
• Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce).
• Partner with creative teams to define modular asset taxonomies.
• Ensure AdOps and Media Orchestrators implement strategic rules into DCO decision trees.
• Establish dynamic testing agendas and analyze creative performance beyond standard media KPIs.
• Drive continuous creative refreshes to combat fatigue.
• Lead client strategy roadmaps and new business pitches.
• Use WPP Open and Generative AI tools to accelerate audience insights and scale best practices.

Required qualifications

• 5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment.
• Expert at connecting data signals to consumer behavior, culture and business outcomes.
• Deep understanding of dynamic messaging frameworks and audience segmentation models.
• Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid, Celtra, Smartly), ad servers and addressable media channels.
• Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations.
• Outstanding presentation and workshop facilitation skills.
• Ability to bridge conversations between data engineers, media planners, creative teams and senior brand managers.
• Professional proficiency in both Spanish and English.

Nice to have

• Passion for emerging media technology, agentic workflows, AI content generation and modern content ecosystems.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks.
• Employee resource groups and in-office events.

Before you apply

• Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply.
• Only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.