Influencer Lead

The role

Lead the influencer marketing work across the Africa Operating Unit. Own campaign delivery, governance, reporting and budgets across multiple African markets, and manage a network of in-market influencer managers.

What you will do

• Lead the influencer marketing agenda across the Africa Operating Unit
• Develop influencer frameworks, governance and best practices
• Oversee end-to-end influencer campaign delivery across African markets
• Own CreatorIQ adoption, utilization and compliance across the AOU
• Drive influencer vetting, brand safety and governance requirements
• Oversee influencer budgets, forecasting and financial reporting
• Establish measurement frameworks and KPI standards across the AOU
• Deliver regional reporting and insights to senior stakeholders
• Lead and manage in-market Influencer Managers across multiple markets
• Partner with Media, Legal, PACS, Procurement and agency partners on influencer work

Required qualifications

• Extensive experience in influencer marketing, digital marketing, media strategy or integrated communications
• Strong understanding of creator ecosystems, social platforms and influencer measurement methodologies
• Experience managing large-scale regional or multi-market campaigns
• Strong financial and commercial acumen
• Excellent stakeholder management and leadership skills
• Experience working across diverse markets and cultures
• Proven ability to drive transformation, process improvement and operational excellence

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale.