Performance Biddable Specialist

The role

You will plan, build, optimise and report on Unilever sponsored search campaigns across South Africa's main retail media platforms. The role covers many brands and requires daily, hands-on bid and budget control.

What you will do

• Set up, run and optimise sponsored product and sponsored search campaigns on Takealot, Checkers Sixty60, Pick n Pay and Amazon.
• Manage keyword, SKU and placement-level bidding, adjusting bids and budgets daily.
• Track daily spend against client budgets by brand, business unit and platform.
• Reconcile platform-reported spend against flowplans and invoices each month.
• Produce monthly and quarterly performance reports and contribute to post-campaign analyses.
• Turn platform data into insights and recommendations for brand teams and budget owners.
• Apply naming conventions and follow media audit requirements.
• Work with media planners, client ecommerce teams and retailer media account managers.
• Back up the second Retail Media Specialist during leave and peak periods.

Required qualifications

• 2 to 4 years' experience in paid search, retail media or performance marketing, ideally at an agency.
• Hands-on experience running sponsored search on at least one retail media platform, or strong Google Ads search experience with interest in retail media.
• Experience managing multiple brands or clients with separate budgets at the same time.
• Strong understanding of search auctions, bidding, keyword match types and ROAS-led optimisation.
• Advanced Excel or Google Sheets skills.
• Strong attention to detail and comfort with daily, granular optimisation and budget control.
• Able to turn data into clear, concise insights and recommendations.
• Organised and able to manage competing deadlines across brands and platforms.
• Clear written and verbal communication with clients and internal teams.

Nice to have

• FMCG or ecommerce experience.
• Amazon Ads or Google Ads certification.
• Experience with Power BI, Looker Studio or similar reporting tools.
• Familiarity with media billing processes and media audit requirements.
• Interest in using automation and AI tools to improve campaign management and reporting.

Before you apply

• Experience with at least one retail media platform is required, or strong Google Ads search experience with interest in retail media.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It operates through the WPP Open platform.