Digital Planning Lead

The role

The Digital Planning Lead turns brand and performance strategies into integrated, full-funnel digital plans. This person owns budget allocation, channel integration and planning governance across the digital ecosystem.

What you will do

• Develop integrated digital plans across upper, mid and lower funnel
• Define the role of each channel within the funnel
• Own digital budget allocation across channels and objectives
• Balance investment between brand and performance activity
• Make channels work together as a system, including timing and sequencing
• Set and enforce planning frameworks and principles
• Use data and test-and-learn insights to inform plans
• Work with leads in strategy, digital strategy and performance strategy to build one plan
• Align plans to client business outcomes and track media effectiveness

Required qualifications

• Strong experience in digital or media planning across the full funnel
• Deep understanding of brand and performance dynamics
• Proven experience managing large budgets and complex portfolios
• Strong commercial and analytical mindset
• Ability to simplify complexity and drive alignment across teams

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.