Senior Associate, Activation Linear Planning, Italy

The role

This role plans, runs, and optimizes standard offline media campaigns across TV, Print, and Radio. The person ensures accurate delivery, budget control, and reporting, and supports junior team members.

What you will do

• Independently develop and implement offline media plans across TV, Print, and Radio, based on agreed objectives and budgets.
• Manage standard planning activities end-to-end, including campaign setup, monitoring, optimization, and reporting.
• Conduct competitive analyses and translate data into clear insights and tactical recommendations.
• Monitor campaign delivery and budget allocation, identifying discrepancies and proposing corrective actions.
• Use media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Coordinate with internal teams, creative agencies, and media owners to support accurate and timely campaign execution.
• Share best practices and provide operational guidance to Associates, escalating complex or non-standard issues to the Manager.

Required qualifications

• 3+ years of experience in media planning, preferably within a media agency.
• Solid knowledge of TV planning and familiarity with Print and Radio.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office.
• Good command of English.

Benefits

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)
• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.