Biddable Search Specialist

The role

You will plan, run and optimize paid search campaigns for WPP Media clients across Google Ads, Search Ads 360, Microsoft Advertising and Amazon Ads. You will also report on search results and advise clients on their search strategy.

What you will do

• Design search strategies across Google, Microsoft/Bing, AI-powered search and retail search engines such as Amazon Ads
• Research search queries, audience intent and competitors to capture demand
• Manage how paid search and organic search (SEO) work together
• Build, manage and optimize campaigns on Google Ads, SA360, Microsoft Advertising and Amazon Ads
• Set up modern bidding and campaign structures such as Smart Bidding and Value-Based Bidding
• Optimize product feeds, listings and ad assets
• Manage client budgets and pacing, shifting spend toward the highest-return queries and platforms
• Interpret search data and turn it into recommendations that improve ROAS and CPA
• Produce reporting in Looker Studio, SA360, WPP Open tools and Excel, tied to client KPIs
• Present strategies and performance reviews to clients and act as the search subject-matter expert

Required qualifications

• 3 to 5+ years of dedicated biddable search experience
• Current Google Ads certifications in Search, AI-Powered Performance (PMax), Shopping and Measurement
• Hands-on experience or strong working knowledge of Amazon Ads, Google Shopping/Merchant Center and Microsoft Advertising
• Strong ability to analyze search traffic, conversion funnels and attribution in Google Analytics 4
• Advanced proficiency in Google Ads Editor, Microsoft Excel, PowerPoint and Looker Studio
• Excellent copywriting and grammar skills for search ads and marketplace listings
• Analytical, detail-oriented, with strong problem-solving skills
• Ability to prioritize, multi-task and meet strict deadlines under pressure

Nice to have

• Experience and certification on the GMP Suite, specifically Search Ads 360 (SA360)
• Amazon Ads certifications or hands-on e-commerce feed management experience
• Working knowledge of SEO, landing page UX and conversion rate optimization
• Experience with Google Ads Scripts, automated rules or AI tools for search work
• Basic knowledge of HTML and Google Tag Manager

Before you apply

• Read the WPP Media Privacy Notice before applying, as it explains how your information is processed

About the company

WPP Media is the AI-driven media operating unit of WPP, bringing together media, data and partnerships to deliver personalized creative at scale. It works through the WPP Open platform.