Wppmedia
Senior Associate, Activation Programmatic, Italy
Milan, Italy. Posted 6 days ago
The role
You will manage the daily setup, optimization and troubleshooting of programmatic campaigns, working with a high degree of autonomy. You will track pacing and performance against client KPIs and recommend tactical changes based on data.
What you will do
- Manage campaign setup, trafficking and daily optimization in DSPs and external platforms
- Monitor and analyze campaign performance and execute optimizations to meet pacing and KPI goals
- Review campaign status regularly and handle cancellations and budget reallocations in a timely manner
- Develop audience-targeted plans and tactical programmatic recommendations
- Act as first-level problem solver for technical issues, escalating complex tracking and ad-serving problems
Required qualifications
- 3+ years of hands-on experience in programmatic buying or trafficking, including DSPs and ad servers
- Familiarity with analytics, brand-safety tools, tracking, attribution and web debugging tools
- Good knowledge of Excel and PowerPoint
- Fluent English, written and spoken
- Strong team player, detail-oriented, able to work autonomously on standard workflows
- Proficient use of technology, including AI, to enhance client outcomes
Benefits
- Corporate Benefits & Discounts Platform
- Employee Wellbeing & Support Programs
- Language Platform with access to English and 49 other languages, plus 1 complimentary guest account
- Dedicated e-learning platform with at least 2000+ courses
- Ticket Restaurant for every working day
- Non-Occupational Accident Insurance
- Company-paid Life Insurance
- Tax Assistance Services Support (tax return)
- Competitive medical, group retirement plans, vision and dental insurance
- Significant paid time off, preferential partner discounts and employee mental health awareness days
Before you apply
- Contract governed by CCNL Aziende del Terziario distribuzione e Servizi
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.