Total Search Practice Sr Director

The role

Lead the regional Total Search strategy for WPP Media in LATAM, covering Paid Search, SEO and Generative Engine Optimisation (GEO). Own the commercial performance of the practice, including budget, profitability, revenue growth and new business.

What you will do

• Lead the regional Total Search strategy across Paid Search, SEO and GEO
• Own the commercial performance of the practice, including budget, profitability and revenue growth
• Drive business development and identify opportunities across agencies and client portfolios
• Champion cross-selling of Total Search services within existing accounts
• Build and strengthen the Total Search offering, value proposition and go-to-market approach
• Develop GEO capabilities to improve brand visibility across generative engines
• Lead client engagement, commercial presentations and senior pitches
• Set best practices, governance, automation and training across LATAM markets
• Influence cross-functional and matrixed teams, including global practice leaders and technology partners
• Lead, coach and develop high-performing multidisciplinary teams

Required qualifications

• 10+ years of experience in Search Marketing, including Paid Search and SEO
• Strong commercial and financial acumen: budgets, profitability, pipeline and revenue growth
• Proven business development experience and conversion of opportunities into business
• Experience building or scaling a service offering or business capability
• Deep understanding of AI, Large Language Models and generative search behavior
• Strong client-facing experience with senior stakeholders
• Hands-on, execution-oriented leadership style
• Strong leadership, influencing and stakeholder management in matrixed environments
• Strong analytical and strategic thinking skills
• Fluent in collaborating across global organizations and with partners such as Google and Microsoft

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks for professional development
• Employee resource groups and in-office events

Before you apply

• Benefits may vary by office or country

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is connected through the WPP Open platform.