Senior Associate, Organic Search

The role

You will manage the daily execution of a client's organic search (SEO) campaigns. You will take on more responsibility and accountability for campaign execution, with more client-facing work.

What you will do

• Understand the client's products, competition, industry landscape, marketing goals and objectives
• Review and analyze competitor sites and their organic search approach
• Define campaign strategy and deliverables, including keyword strategy, site analysis, content recommendations and linking strategy
• Work with other internal departments to develop integrated search campaigns
• Attend client and agency meetings to present deliverables, strategies and tactics
• Monitor and evaluate campaign performance against client KPI targets and baselines
• Review monthly client reports, verify accuracy and provide analysis
• Optimize campaigns to maximize client investment and resolve performance issues
• Track budget, alert the Search Manager to over or underspend and traffic abnormalities, and reconcile invoices
• Train Associates and oversee their deliverables

Required qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional work experience
• 1-3 years of experience in organic search, search engine optimization or SEO
• Strong background in data analytics and strategy, with experience manipulating large datasets
• Proficiency with Microsoft Office (Excel, Word, PowerPoint)
• Excellent verbal and written skills, strong organizational skills, multi-tasking and attention to detail
• Ability to create Excel pivot tables, formulas, graphs and charts

Nice to have

• Previous experience in an agency environment
• Basic knowledge of HTML, Google Analytics and Webmaster Tools

Benefits

• Competitive medical, vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP networks for learning and professional connections
• Employee resource groups and in-office events

Before you apply

• Benefits may vary by office or country
• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.