Senior Associate, Paid Search

The role

You will manage the day-to-day execution of paid search campaigns for clients. You will oversee bids, budgets and the search plan, and mentor junior team members.

What you will do

• Manage the day-to-day search plan, including bid recommendations, execution details and budgets
• Develop initial keyword lists for the Search Manager's review
• Run search reports regularly to find new keywords and track ad performance, pacing and spend
• Write initial drafts of text ads based on briefs, website content and client direction
• Traffic, upload and QA keywords using the bid management tool process
• Keep up with updates to search tools and platforms
• Train Associates and oversee their deliverables
• Provide tactical recommendations to senior search teammates, digital team members and clients

Required qualifications

• Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional work experience
• 1+ year of practical experience running paid search campaigns
• Hands-on experience planning and buying across Google and Bing using tools such as Google Analytics, Google AdWords and BingAds
• In-depth understanding of pay-per-click (PPC) campaign management and optimization
• Proficient in Microsoft Excel
• Excellent verbal and written skills, strong organizational skills, multi-tasking ability and attention to detail

Nice to have

• Knowledge of third-party platforms such as Kenshoo, Marin or DoubleClick
• Knowledge of analytics tools such as Adobe Omniture

Benefits

• Competitive medical, vision and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• If you need accommodations or flexibility, discuss this with the hiring team during the interview process
• Benefits may vary by office or country

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.