Wppmedia
Senior Associate, Commerce Activation
New York, United States. Posted yesterday
The role
You will run search and programmatic media campaigns on retail media networks such as Amazon, Criteo, The Trade Desk and Walmart. The role covers the full campaign process, from competitive research to tactical optimization and performance reporting.
What you will do
- Manage search and programmatic media across several retailer media networks
- Set up campaigns, make bid recommendations and manage budgets
- Optimize client accounts to meet their KPIs
- Keep campaigns compliant with GroupM guidelines and best practices
- Prepare weekly, monthly and quarterly performance reports
- Find insights and optimizations from historical data and competitive research
- Address technical issues with media campaign serving
- Assist with reconciliation, invoicing, trafficking and data mapping
Required qualifications
- Bachelor's degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional work experience
- 2+ years of experience in biddable performance media execution
- Experience in campaign management and optimization across multiple retail platforms
- Strong drive to understand the retail landscape and commerce media trends
- Basic analytical skills to develop insights for strategy and optimization
- Ability to collaborate with internal teams and external partners
- A self-starter attitude that thrives in a fast-paced environment
- Experience with Microsoft Office Suite, including Excel, PowerPoint and Outlook
Nice to have
- Strong preference for retail media execution experience
Benefits
- Competitive medical, vision and dental insurance
- Group retirement plans
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Access to employee resource groups and global WPP networks
- Learning and development opportunities
Before you apply
- Benefits may vary by office or country
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.