Wppmedia

Senior Insights Analyst (Mensch)

Dusseldorf, Germany; Frankfurt, Germany; Hamburg, Germany; Munich, Germany. Posted 2 days ago

The role

As Senior Insights Analyst (Mensch), you are the main contact for clients and media advisors in the network. You own quantitative insights projects from briefing to results presentation, and you turn data into clear recommendations.

What you will do

  • Manage quantitative insights projects end to end, from briefing to results presentation
  • Analyse data and interpret it to produce data-driven insights
  • Turn complex insights into visual presentations and concrete recommendations for clients
  • Generate and prepare data for the technology-based campaign process and new solutions
  • Help shape the further development of the portfolio and innovative methods
  • Work in agile, interdisciplinary teams with data and tech units

Required qualifications

  • Completed degree in social, media, communication or business sciences, psychology or statistics
  • At least 3 years of professional experience in quantitative market or media research
  • Strong analytical skills, including generating strategic insights from complex data
  • Experience with quantitative methods (e.g. brand lift studies, segmentation, A/B testing, customer journeys)
  • Strong client focus and experience presenting results visually
  • Routine use of MS Office and SPSS or R or comparable statistics software
  • Very good communication skills in German and English
  • Experience working with various stakeholders

Nice to have

  • Experience creating and programming questionnaires, preferably with Tivian or Quantilope

Benefits

  • Flexible working hours with a focus on in-office exchange and remote work
  • 30 vacation days plus one flexible day; 24 and 31 December are also off
  • Health services and attractive pension plan
  • Mental Health Awareness Days
  • Diverse further training and internal career programmes within the WPP network
  • Company events, employee discounts, Job Ticket, Wellhub and Job Bike

Before you apply

  • The posting encourages applications even if not every listed qualification is met

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It works through WPP Open and Open Intelligence.