Associate Director, Search, GCS

The role

Lead the SEO work for Nestlé's media activity across the European zone (ZEUR), with dozens of countries and more than 450 team members. Manage a team of SEO specialists, set zone-level organic search strategy, and track SEO performance across the region.

What you will do

• Build operational SEO excellence across ZEUR, managing stakeholders and a significant total client budget across above-market and in-market teams.
• Track high-level SEO KPIs and govern markets to measure performance across the zone.
• Lead delivery of best-in-class organic search strategies at zone level, then adapt them for specific business units.
• Work closely with the ZEUR Nestlé Search Leads to align SEO focus with business unit goals.
• Manage a few direct reports and a wider team of SEO specialists.
• Build positive relationships with senior client contacts and third-party partners such as content agencies and development teams.
• Present complex SEO concepts as clear actions and outcomes for stakeholders.
• Drive initiatives that improve share of voice and on-site consumer experience.
• Keep up with SEO trends and adapt the strategy accordingly.

Required qualifications

• Track record of delivering multimarket SEO strategies and improving business performance.
• Experience with businesses made up of multiple business units and how they overlap in search.
• Strong knowledge of all areas of SEO, including technical SEO, content and digital PR.
• Experience managing multilayer SEO operations across above market, clusters and in-market.
• Ability to explain SEO clearly to clients and teams and to tell compelling stories.
• Experience leading and developing a multi-faceted team.
• Experience with a wide range of SEO tools and working with tool partners.
• Extensive experience with PowerPoint and presenting to senior stakeholders.
• Calm under pressure and able to see the bigger picture.

Nice to have

• Exposure to digital more broadly.
• Experience with holistic search and the relationship between SEO and paid media.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to WPP Media and WPP global networks for learning and professional connections.
• Employee resource groups and in-office events.

Before you apply

• The right to work in the UK is required.
• Only candidates selected for an interview will be contacted.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. This role sits within OpenMind, an integrated agency model created to accelerate the European transformation of Nestlé's media function.