Wppmedia

Senior Social Media Manager (Mensch)

Cologne, Germany. Posted 8 days ago

The role

As Senior Social Media Manager you lead the strategy for the social channels of established brands. You own the content plan, the brand voice and the performance of paid and organic social across several platforms.

What you will do

  • Develop cross-channel social media strategies and content concepts, and lead the editorial plan.
  • Lead creative work and brand voice together with Art and Copy, and give feedback as reviewer.
  • Track platform updates, algorithms and trends, and turn them into first-mover concepts.
  • Design professional community guidelines and build brand communities.
  • Own end-to-end social KPIs and turn data into recommendations for client meetings.
  • Align campaigns and budgets on Meta, TikTok or LinkedIn with the media teams.
  • Mentor junior and mid-level colleagues and support their onboarding.

Required qualifications

  • At least 4 to 6 years of experience in social media management and content strategy.
  • Proven success leading high-reach multichannel accounts.
  • Routine handling of complex editorial workflows and approval processes.
  • Leadership and moderation skills and a feel for storytelling.
  • German at C1 to C2 level.
  • English at C1 level.
  • Expertise with Meta Business Suite and common social media marketing tools.
  • Solid understanding of the platform logic of TikTok, Instagram, Facebook, LinkedIn and YouTube.
  • Strong numbers skills, safe use of social analytics tools, and presenting to C-level.
  • Understanding of how paid and organic work together.

Nice to have

  • Agency background or experience on the side of an established brand.

Benefits

  • 30 vacation days plus one flexible day, and 24 and 31 December off.
  • Health services and an attractive pension plan.
  • Mental Health Awareness Days.
  • Training programmes and internal career programmes within the WPP network.
  • Events, employee discounts, Job Ticket, Wellhub and Job Bike.
  • Employee Resource Groups and regular internal events.

Before you apply

  • The posting encourages applications even if not every listed qualification is met.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is part of WPP, a growth partner for the world's leading brands.