Senior Paid Media Manager

The role

You will design, run, manage and optimise paid media campaigns across channels such as paid search, paid social, direct buying, e-retail media and affiliation. You will also work directly with clients and mentor junior team members.

What you will do

• Lead the design, implementation, management and continuous optimisation of paid media campaigns across multiple digital channels
• Manage the full project cycle, from briefing and goal setting through execution, optimisation, results analysis and financial management
• Collaborate with the Digital Manager on strategic planning of digital channels and identify innovative approaches
• Act as a strategic point of contact with client service teams and clients, communicating progress and improvement opportunities
• Mentor and develop junior team members, sharing knowledge and best practices
• Monitor campaign performance through rigorous data analysis and implement ongoing optimisation strategies

Required qualifications

• 3+ years of experience implementing digital paid media campaigns
• Higher education at bachelor's degree level
• Solid knowledge of paid search and paid social, including campaign setup and platforms
• Advanced skills in Excel and PowerPoint
• Analytical skills and experience with web analytics platforms
• Proactive profile with critical analysis, organisation, attention to detail and teamwork
• Ability to work in a dynamic environment and meet deadlines efficiently
• Fluent English

Benefits

• Health insurance from day one
• Flex benefits plan
• Additional holiday days
• Wellbeing platforms and work-life balance support
• Access to WPP Group discounts (gyms, restaurants, hotels and more)
• Coffee, fruit and cereal for a healthy breakfast or snack

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.