Senior Director, Growth & Demand Marketing

The role

Lead the global demand generation engine for a US remote role. Own enterprise pipeline growth through ABM programs, integrated campaigns and events, working with Sales, Product Marketing and creative teams.

What you will do

• Build and optimize multi-channel B2B marketing programs, campaigns and high-touch ABM initiatives to generate enterprise pipeline and bookings
• Oversee the event portfolio, including the Collaborate conference, networking events and trade shows, with sales follow-up
• Partner with VPs of Sales and Sales Development on vertical-specific and account-level campaigns
• Set campaign KPIs, measure funnel performance and enforce lead lifecycle standards
• Adopt AI tools and workflows to scale campaign execution and personalization
• Lead, mentor and develop a team spanning Demand Generation, ABM and Events

Required qualifications

• 10+ years of progressive B2B demand generation and growth marketing leadership at a SaaS organization
• Deep expertise in buyer's journey mapping, lead management, pipeline acceleration and pragmatic marketing
• Proven experience running lifecycle, email, webinar, digital, content syndication and integrated campaigns
• Ability to work at a 2–3 year strategic horizon while staying grounded in execution
• Track record of aligning with enterprise sales leaders, field teams and executives to drive revenue
• Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools and demand gen measurement
• BA/BS degree or equivalent professional experience

Nice to have

• Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, IT)
• Familiarity with 6sense for account prioritization and targeting
• Hands-on experience adopting AI tools and automated workflows
• Track record of coaching marketing talent and building succession pipelines

Benefits

• Flexible Time Off (FTO)
• Company 401(k) match
• Parental leave: 18 weeks maternity / 4 weeks paternity
• 2 volunteer days
• Health (medical, dental and vision) insurance for employees and dependents
• Disability (STD, LTD) and life insurance (2x salary, capped)
• $40 per month working-from-home allowance
• $500 home office set-up stipend

Before you apply

• Pay is shown for all U.S. locations; the final offer depends on role, seniority, location, contract type, skills and experience

About the company

Wrike is a work management platform with 1,000+ employees across 10 global hubs. The company works in a distributed, hybrid way and describes its values as customer-focused, collaborative, creative and committed.