Senior Manager, Client Marketing

The role

Build and lead how Wunderkind engages, educates and grows its existing client base. This is a high-visibility individual contributor role that works across Post Sales, Product Marketing, Creative, Events and Marketing Operations.

What you will do

• Build and own the Client Marketing strategy across the full client lifecycle
• Develop client segmentation and engagement programs
• Partner with Post Sales and Product Marketing to support product adoption
• Create lifecycle campaigns that reinforce value, adoption and partnership throughout the year
• Build programs that support retention and expansion
• Develop executive engagement programs for strategic clients
• Lead regional client roadshows and other high-value client experiences
• Create targeted upsell and cross-sell campaigns with Post Sales
• Build customer advocacy programs including case studies, references and speaking opportunities
• Track client engagement, surface insights to Post Sales and measure impact on adoption, expansion and retention

Required qualifications

• 5+ years in B2B marketing
• At least 2 years in client/customer marketing, lifecycle marketing, or customer engagement
• Demonstrated history of designing client lifecycle programs, tiering/segmentation strategies, and expansion/cross-sell campaigns
• Experience planning and executing end-to-end client events, roadshows, and executive networking experiences for existing clients
• Strong understanding of retention, expansion and customer lifecycle strategy
• Experience working closely with Customer Success, Account Management or Post Sales teams
• Strong cross-functional and stakeholder management skills
• Experience with client events, executive engagement and advocacy
• Strong campaign, segmentation and program management skills
• Experience working with CRM, marketing automation and reporting tools
• Comfortable building a new function and creating the playbook from scratch
• Confident leveraging AI tools for content acceleration, audience analysis, and workflow efficiency

Nice to have

• SaaS, ad tech, or martech background
• BA/BS degree in marketing, business, or a related quantitative field

Before you apply

• Actual compensation depends on skill set, depth of experience, applicable certifications, and geographic work location

About the company

Wunderkind is a performance marketing solution founded in 2010 that uses AI and data to help brands acquire and retain customers through one-to-one, personalized messages across websites, email, text, and ads.