VP, Assistant GC - Marketing

The role

This senior legal role advises WW's Marketing, Brand, and Creative teams. The lawyer reviews marketing collateral for compliance with federal advertising and IP law, and drafts and negotiates advertising, digital marketing, and promotional agreements.

What you will do

• Serve as primary legal reviewer for marketing and go-to-market collateral, ensuring compliance with FTC, FDA and state laws.
• Advise on claim substantiation for weight management, medical, and food, drug and supplement products.
• Monitor advertising law and enforcement trends and advise on emerging risks.
• Build scalable programs for influencer, creator and partnership marketing, including playbooks, vetting standards and disclosure controls.
• Negotiate agency, production, talent, celebrity, ambassador and influencer agreements.
• Review all trademark licensing agreements.
• Advise on rights clearances, music licensing, image and name and likeness use, and content production.
• Advise senior leadership on marketing strategy and legal risk.
• Collaborate with sales, marketing, digital, communications and commercial teams on launches and campaigns.

Required qualifications

• JD from an accredited law school
• Active bar membership in good standing in at least one US jurisdiction
• 12+ years of marketing, advertising, and brand legal experience
• Substantial in-house experience at a consumer or DTC brand in healthcare, life sciences, or pharmaceuticals
• Transactional and advisory training at a top-tier law firm
• Deep expertise in FTC advertising law, claims substantiation, and endorsement and testimonial guidelines
• Experience reviewing marketing materials for FTC and IP compliance
• Track record negotiating talent, agency, and influencer agreements at scale
• Sound business judgment in balancing brand ambition with legal risk
• Excellent communication skills

Nice to have

• Experience advising on marketing technology, analytics, AI tools and emerging digital technologies
• Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims
• Background advising on global campaigns and international trademark strategy

Benefits

• Comprehensive benefits package
• Annual bonus program
• Hybrid work environment

Before you apply

• Active bar membership in good standing in at least one US jurisdiction is required.
• Maryland, Massachusetts and Rhode Island notices state that lie detector or polygraph tests cannot be required as a condition of employment.
• Hiring includes live interaction; the company will not extend offers solely by text, chat, or email-only exchanges.
• The company will never ask candidates for payment or to buy equipment; sensitive data is collected only through its onboarding portal after a formal offer.

About the company

Weight Watchers is a global weight management company with more than 60 years of experience, offering a science-backed program, medication access when clinically appropriate, technology, and a community of coaches. It also serves employers, health plans and payers through Weight Watchers for Business.