Growth Marketing Manager

The role

You will own paid media across all channels for the US Growth team, with Meta and paid social as the heaviest focus. You will also build AI-driven workflows, dashboards and reports to cut manual work.

What you will do

• Own hands-on management and optimization across paid search, paid social, programmatic and native, and affiliate
• Run Meta and paid social in-platform and scale creator and UGC content against it
• Build automated workflows, reports, dashboards and processes with AI tooling
• Turn data analysis into business strategy with the analytics team
• Use data to brief creative and partner with creative strategy to ship winning ads
• Drive paid media CRO, A/B testing and help build growth product features with the product team
• Own billing, invoicing, contracting, workflow management and campaign trafficking and tagging
• Pace to budget, plan spend across channels and markets, and forecast with finance
• Manage agency, platform and affiliate partner relationships, including contracts, fees and performance
• Present strategy clearly to the team and to leadership

Required qualifications

• 5+ years in performance or growth marketing with hands-on management of multiple paid channels
• A track record of building automations, tools, dashboards or workflows
• Strong analytical skills and comfort with data tools
• Experience managing budgets and agency or vendor relationships
• A clear communicator who can present strategy to leadership
• Bias to action and comfort with ambiguity

Nice to have

• SQL
• BI tools such as Looker or Amplitude

Benefits

• Comprehensive benefits package
• Annual bonus program
• Hybrid work environment

Before you apply

• Maryland law bars employers from requiring a polygraph or similar test as a condition of employment
• Massachusetts law bars requiring a lie detector test as a condition of employment
• Hiring requires live interaction; interviews and offers are not made solely by text, chat or email-only exchange
• The company never asks candidates for payment or to buy equipment

About the company

Weight Watchers is a global weight management company with more than 60 years of experience, offering science-backed programs, medication access when clinically appropriate, technology and community coaching. It also serves employers, health plans and payers through Weight Watchers for Business.