Director, US Growth

United States - New York. Posted 8 days ago

The role

You will own the US paid media plan and its results, including new member volume and blended CAC against plan. You will manage the US Growth Marketing Manager and agency partners, and use AI-driven tooling in your daily work.

What you will do

Own US new member volume and blended CAC against plan across all paid channels
Build and defend the US forecast each month and quarter with finance
Decide how budget moves across channels and programs
Set the US testing roadmap, including holdouts, geo tests and new channels
Review campaign structure, bidding and creative rotation in-platform
Manage and develop the Growth Marketing Manager
Own US agency and platform relationships, including scope, fees and contracts
Set US creative priorities from performance data with the global creative team
Lead the weekly US performance narrative for leadership with the analytics team
Partner with product on landing pages, funnel tests and conversion work

Required qualifications

8+ years in performance or growth marketing
Hands-on management of multiple paid channels at meaningful scale
Hands-on experience in Meta Ads and Google Ads
Track record of building or directing automations, tools or workflows with AI tooling
Experience owning a forecast and a budget and defending both to finance and leadership
Record of cross-channel allocation decisions
Working knowledge of incrementality testing and attribution
Experience managing people and agency partners
Strong analytical skills, including spreadsheets at a high level and comfort in BI tools like Looker or Amplitude
Clear communicator who can present to executives

Nice to have

SQL
Working knowledge of the rest of the platform mix (Microsoft, Apple Search Ads, TikTok, Reddit, Pinterest, The Trade Desk, DV360, Rokt, Impact)

Benefits

Comprehensive benefits package
Annual bonus program
Hybrid work environment

Before you apply

The company states it will never ask candidates for payment or for purchases on its behalf
Interviews are live; offers are not made solely by text, chat or email-only exchanges
Official recruiting email comes from an @ww.com address

About the company

Weight Watchers is a global weight management company with more than 60 years of experience, offering science-backed programs, medication access when clinically appropriate, and community support. It also serves employers, health plans and payers through Weight Watchers for Business.