Xometry

Senior Digital Marketing Account Manager

Waltham, MA . Posted 3 months ago

The role

You will serve as the primary point of contact for a portfolio of mid-market clients. You will build full funnel growth strategies focused on user acquisition, attribution and nurturing.

What you will do

  • Serve as the primary point of contact for a portfolio of clients and build trusted partnerships
  • Develop, present, and implement holistic growth marketing strategies aligned with client goals
  • Partner with cross-functional teams to run multi-channel marketing campaigns and deliver ROI
  • Define lead scoring attributes and identify opportunities for customers
  • Lead weekly or biweekly client calls to review program KPIs, deliverables and progress
  • Use data analytics to find insights, trends and recommendations to optimize campaigns
  • Address client questions or concerns about program performance with strategic and tactical solutions
  • Partner with Sales to offer a holistic service that can increase revenue
  • Travel to meet clients in person

Required qualifications

  • 4+ years in a growth marketing or digital strategy role
  • 2+ years in a client-facing position or agency experience
  • In-depth knowledge of digital marketing best practices (organic, paid, social, email, ABM)
  • Knowledge of analytics tools (GA4, GSC, HubSpot) and marketing technology stacks
  • Outstanding communication and people skills

Nice to have

  • Bachelor's degree in Marketing, Business or related field
  • B2B and/or industrial/manufacturing industry knowledge
  • Experience with SEO tools (e.g., SEMRush, AHRefs, Google Ads, Google Search Console), LinkedIn analytics, Data Studio, A/B testing software, and/or chatbot plugins
  • Experience with marketing automation platforms (e.g., HubSpot, Pardot)
  • Certifications: HubSpot (email, Inbound), Google Analytics, Google Ads, and/or project management

Benefits

  • 401(k) match
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Generous paid time off, including vacation, sick leave, floating and fixed holidays
  • Maternity and bonding leave
  • EAP and other wellbeing resources

Before you apply

  • For US based roles, Xometry participates in E-Verify; after an accepted offer, Form I-9 information is provided to the federal government to confirm work authorization

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers through its digital marketplace. It serves manufacturers and Fortune 1000 buyers seeking global manufacturing capacity.

Senior Digital Marketing Account Manager at Xometry | JobZoey