Xometry
Senior Digital Marketing Account Manager
Waltham, MA . Posted 3 months ago
The role
You will serve as the primary point of contact for a portfolio of mid-market clients. You will build full funnel growth strategies focused on user acquisition, attribution and nurturing.
What you will do
- Serve as the primary point of contact for a portfolio of clients and build trusted partnerships
- Develop, present, and implement holistic growth marketing strategies aligned with client goals
- Partner with cross-functional teams to run multi-channel marketing campaigns and deliver ROI
- Define lead scoring attributes and identify opportunities for customers
- Lead weekly or biweekly client calls to review program KPIs, deliverables and progress
- Use data analytics to find insights, trends and recommendations to optimize campaigns
- Address client questions or concerns about program performance with strategic and tactical solutions
- Partner with Sales to offer a holistic service that can increase revenue
- Travel to meet clients in person
Required qualifications
- 4+ years in a growth marketing or digital strategy role
- 2+ years in a client-facing position or agency experience
- In-depth knowledge of digital marketing best practices (organic, paid, social, email, ABM)
- Knowledge of analytics tools (GA4, GSC, HubSpot) and marketing technology stacks
- Outstanding communication and people skills
Nice to have
- Bachelor's degree in Marketing, Business or related field
- B2B and/or industrial/manufacturing industry knowledge
- Experience with SEO tools (e.g., SEMRush, AHRefs, Google Ads, Google Search Console), LinkedIn analytics, Data Studio, A/B testing software, and/or chatbot plugins
- Experience with marketing automation platforms (e.g., HubSpot, Pardot)
- Certifications: HubSpot (email, Inbound), Google Analytics, Google Ads, and/or project management
Benefits
- 401(k) match
- Medical, dental and vision insurance
- Life and disability insurance
- Generous paid time off, including vacation, sick leave, floating and fixed holidays
- Maternity and bonding leave
- EAP and other wellbeing resources
Before you apply
- For US based roles, Xometry participates in E-Verify; after an accepted offer, Form I-9 information is provided to the federal government to confirm work authorization
About the company
Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers through its digital marketplace. It serves manufacturers and Fortune 1000 buyers seeking global manufacturing capacity.