Xometry
Senior Digital Marketing Account Manager
Lexington, KY . Posted 3 months ago
The role
You will serve as the primary point of contact for a portfolio of mid-market clients. You will develop and run full funnel growth marketing strategies focused on user acquisition, attribution and nurturing.
What you will do
- Serve as primary point of contact for a portfolio of clients and build trusted partnerships
- Develop, present and implement holistic growth marketing strategies aligned with client goals
- Partner with cross-functional teams to run multi-channel campaigns and deliver ROI
- Define lead scoring attributes and find opportunities for customers
- Lead weekly or biweekly client calls to review KPIs and program progress
- Use data analytics to find insights and optimize campaigns
- Address client questions or concerns about program performance with strategic and tactical solutions
- Partner with Sales to offer a holistic service that can increase revenue
- Travel to meet clients in person
Required qualifications
- Proven experience (4+ years) in a growth marketing or digital strategy role
- 2+ years of client-facing or agency experience
- In-depth knowledge of digital marketing best practices (organic, paid, social, email, ABM)
- Knowledge of analytics tools (GA4, GSC, HubSpot) and marketing technology stack
- Outstanding communication and people skills
Nice to have
- Bachelor's degree in Marketing, Business or related field
- B2B and/or industrial/manufacturing industry knowledge
- Experience with SEO tools, LinkedIn analytics, Data Studio, A/B testing software and/or chatbot plugins
- Experience with marketing automation platforms (e.g., HubSpot, Pardot)
- Certifications: HubSpot (email, Inbound), Google Analytics, Google Ads and/or project management
Before you apply
- For US-based roles, Xometry participates in E-Verify and requires Form I-9 information after an offer is accepted
About the company
Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers through its digital marketplace. It serves manufacturers and buyers at Fortune 1000 companies.