Senior Brand Marketing & Insights Manager

The role

You will own how the organization understands its audiences: segmentation, personas, and brand health tracking. You will also build the guidelines and tools that let other teams apply brand and audience knowledge on their own.

What you will do

• Own segmentation and personas for audience segments, keeping them accurate, current, and grounded in real audience behavior
• Build and evolve the insight base on what moves each audience, synthesizing research, data, and signal
• Teach the org how to apply personas in practice through enablement, documentation, and hands-on support
• Translate persona and audience work into messaging inputs and practical tools other teams can use
• Maintain an ongoing pulse on brand health across relevant metrics and signals
• Stay attuned to NPS trends and use them to inform insights and actions
• Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership
• Track trends over time and flag emerging risks or opportunities early
• Own and maintain brand guidelines, Confluence documentation, and governance processes
• Build Claude skills and other tools that give teams access to brand and audience knowledge, and set quality standards for brand and persona assets

Required qualifications

• 8+ years in brand strategy, audience insights, or market research
• Ideally experience in a B2B, marketplace, or two-sided platform business
• Proven experience building and scaling segmentation and personas from research through org-wide adoption
• Comfort with both qualitative and quantitative research methods
• Ability to translate findings into recommendations non-researchers can act on
• Experience owning governance systems such as brand guidelines, documentation platforms, and approval workflows
• Experience running campaign measurement and post-mortems with marketing analytics tools
• Familiarity with AI tools (e.g., Claude) and interest in building internal tools
• Strong teaching and enablement instincts

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• EAP and other wellbeing resources

Before you apply

• For US based roles, Xometry participates in E-Verify and requires a Form I-9 after an offer is accepted

About the company

Xometry (NASDAQ: XMTR) runs a digital marketplace that connects buyers, including Fortune 1000 companies, with global manufacturing capacity. Manufacturers use it to grow their business.