Senior Brand Marketing & Insights Manager

The role

You will own how the organization understands its audiences, including segmentation and personas, and keep a continuous read on brand health. You will also build the governance and tools that let other teams apply brand and audience knowledge on their own.

What you will do

• Own segmentation and personas for audience segments, keeping them accurate, current, and grounded in real audience behavior
• Build and evolve the insight base on what moves each audience, synthesizing research, data, and signal
• Teach the org how to apply personas in practice through enablement, documentation, and hands-on support
• Translate persona and audience work into messaging inputs and practical tools other teams can use
• Maintain an ongoing pulse on brand health across relevant metrics and signals
• Track NPS trends and use them to inform insights and actions
• Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership
• Track trends over time and flag emerging risks or opportunities
• Own and maintain brand guidelines, Confluence documentation, and governance processes
• Build Claude skills and other tools that give access to brand and audience knowledge, and set quality standards for brand and persona assets

Required qualifications

• 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business
• Proven experience building and scaling segmentation and personas from research through org-wide adoption
• Comfort with both qualitative and quantitative research methods
• Ability to translate findings into recommendations non-researchers can act on
• Experience owning governance systems such as brand guidelines, documentation platforms, and approval workflows
• Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools
• Familiarity with AI tools (e.g., Claude) and interest in building internal tools
• Strong teaching and enablement instincts

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• EAP and other wellbeing resources

Before you apply

• For US based roles, Xometry participates in E-Verify and will provide Form I-9 information to the federal government after a job offer is accepted

About the company

Xometry (NASDAQ: XMTR) connects people with big ideas to the manufacturers who can bring them to life. Its digital marketplace gives manufacturers resources to grow and makes it easy for Fortune 1000 buyers to access global manufacturing capacity.