Copywriter, Performance Marketing

The role

You will write performance marketing copy that moves a prospect from click to conversion. This covers marketing and lifecycle emails, video scripts and landing pages for the Xometry and Thomas brands. You will work with Lifecycle Marketing, Growth Marketing, Product and design teams.

What you will do

• Write marketing and lifecycle emails, including welcome series, nurture workflows and promotional campaigns, for the Xometry and Thomas brands
• Write video scripts for YouTube, paid social and product explainer videos
• Write landing page copy, from hero messaging and value props to CTAs
• Plan and sequence email journeys with Lifecycle Marketing
• Align copy with visuals and pacing alongside designers and video producers
• Collaborate with Product, Content and Growth Marketing to keep messaging aligned with goals and brand voice
• Use performance data and testing insights to refine copy
• Contribute to campaign brainstorms and messaging strategy
• Maintain messaging frameworks, email templates and landing page copy blocks
• Build and use Claude Skills to speed up copy production, QA and A/B test variants

Required qualifications

• 4+ years of experience writing for performance marketing, lifecycle/email marketing, or growth-focused content roles
• Proven track record of writing high-converting email, video script and/or landing page copy
• Strong understanding of email marketing mechanics, including segmentation, sequencing and deliverability basics
• Understanding of landing page structure and conversion principles
• Familiarity with KPIs such as open rate, CTR, CVR and ROAS
• Comfort and proficiency with HubSpot or a similar CRM/ESP platform, A/B testing and AI tools
• Project management and organizational skills for managing multiple campaigns and drafts
• Excellent English grammar, editing and messaging skills in a B2B context
• Experience building Claude Skills or comparable custom AI workflows to scale copy production

Nice to have

• Experience in manufacturing, engineering or industrial sectors
• Familiarity with buyer personas or ICP-driven marketing
• Experience briefing or storyboarding video scripts with a production or design team
• Track record shipping multiple Claude Skills or AI workflows into an active production pipeline

Before you apply

• For US-based roles, Xometry participates in E-Verify and will provide Form I-9 information to the federal government after an offer is accepted

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers who can make them. Its digital marketplace gives manufacturers resources to grow and gives Fortune 1000 buyers access to global manufacturing capacity.