Director, Marketplace Marketing

The role

You will own marketing that drives demand on both sides of Xometry's manufacturing marketplace. You will run buyer lead generation and account growth, and recruit, activate and retain manufacturing partners. You will also manage a team of 5 to 6 marketers.

What you will do

• Own the marketing qualified lead program from first engagement through hand-off to Sales
• Set the strategy for growing existing customer accounts and building referral, review and reference programs
• Deliver on-brand messaging, proof points and sales materials, and act as Sales' primary Marketing partner
• Own partner marketing strategy and results against global partner recruitment targets
• Build multi-channel programs to acquire new manufacturing partners and win back lapsed ones
• Strengthen Xometry's reputation among manufacturers through content, industry presence and PR
• Help new partners onboard and take first jobs, and reduce partner churn
• Work with the international partner marketing team on shared insights and local adaptation
• Set and execute event strategy for buyer and partner audiences
• Manage the commercial marketing budget and invoice accuracy

Required qualifications

• 12+ years in B2B marketing
• 5+ years leading teams
• Depth in growth marketing: lead generation, qualification, nurture design and conversion
• Experience working side by side with Sales
• Skilled cross-functional collaborator and influencer across Sales, Product, Operations and Marketing
• Excellent communicator who translates complex offerings into audience-relevant value propositions
• Ability to capture and apply the voice of the market
• Experience creating engagement programs that scale participation and value
• Strong creative sensibility for evaluating campaign concepts, messaging and storytelling
• Solid analytical skills with data, research and dashboards to demonstrate ROI
• Proficiency with AI and Martech tools such as Claude, Gemini, Salesforce, HubSpot and Looker
• Strong people leader who develops managers and builds high-performing teams

Nice to have

• Marketplace, SaaS or technology experience
• Manufacturing familiarity

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• EAP and other wellbeing resources
• A competitive benefits package with much more

Before you apply

• Xometry participates in E-Verify; after a job offer is accepted, Form I-9 information is provided to the federal government to confirm work authorization in the U.S.

About the company

Xometry (NASDAQ: XMTR) runs an AI-powered digital marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. It serves Fortune 1000 buyers and gives manufacturers resources to grow their business.