Director, Marketplace Marketing

The role

You will own marketing that drives demand on both sides of Xometry's manufacturing marketplace: buyers who need custom parts and the manufacturing partners who make them. You will lead a team of 5 to 6 marketers, set strategy, and work with Sales and other teams on execution.

What you will do

• Own the marketing qualified lead program from first engagement through hand-off to Sales
• Grow revenue within existing customer accounts and build referral, review and reference programs
• Create sales enablement messaging, proof points and materials for Sales
• Own partner marketing strategy and results against global partner recruitment targets
• Build programs to acquire new manufacturing partners and win back lapsed ones
• Help new partners onboard, take first jobs, and stay engaged
• Build buyer and partner customer stories
• Set and run event strategy for buyer and partner audiences
• Manage the commercial marketing budget and invoice accuracy
• Lead and develop a team of 5 to 6 marketers

Required qualifications

• 12+ years in B2B marketing
• 5+ years leading teams
• Depth in growth marketing: lead generation, qualification, nurture design and conversion
• Experience working side by side with Sales
• Skilled cross-functional collaborator and influencer
• Ability to translate complex offerings into audience-relevant value propositions
• Ability to capture and apply the voice of the market
• Experience creating engagement programs that scale participation and value
• Strong creative sensibility for campaign concepts, messaging and storytelling
• Solid analytical skills with data, research and dashboards to show ROI
• Proficiency with AI and Martech tools such as Claude, Gemini, Salesforce, HubSpot and Looker
• Experience developing managers and building high-performing teams

Nice to have

• Marketplace, SaaS or technology experience
• Manufacturing familiarity

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• Employee assistance program and other wellbeing resources

Before you apply

• Xometry participates in E-Verify for US-based roles and will verify work authorization with Form I-9 after an offer is accepted

About the company

Xometry (NASDAQ: XMTR) runs a digital, AI-powered marketplace connecting buyers, including Fortune 1000 companies, with a global network of manufacturing partners. The company is an equal opportunity employer.