Director, Marketplace Marketing

The role

You will own the marketing that drives demand on both sides of Xometry's AI-powered manufacturing marketplace. That covers buyer lead generation, account growth, and recruiting and retaining manufacturing partners. You will lead a team of 5 to 6 marketers.

What you will do

• Own the marketing qualified lead program from first engagement through hand-off to Sales
• Set the strategy for growing existing customer accounts and building referral, review and reference programs
• Deliver on-brand messaging, proof points and sales materials that Sales uses
• Own partner marketing strategy and results against global partner recruitment targets
• Build programs to acquire new manufacturing partners and win back lapsed ones
• Help new partners onboard, take first jobs, and stay engaged
• Strengthen Xometry's reputation among manufacturers through content, industry presence and PR
• Build a pipeline of buyer and partner customer stories
• Set and execute event strategy for buyer and partner audiences
• Manage the commercial marketing budget and invoice accuracy

Required qualifications

• 12+ years in B2B marketing
• 5+ years leading teams
• Depth in growth marketing: lead generation, qualification, nurture design and conversion
• Experience working side by side with Sales
• Skilled collaborator who works cross-functionally across Sales, Product, Operations and Marketing
• Excellent communicator who turns complex offerings into audience-relevant value propositions
• Able to capture and apply the voice of the market
• Experience creating engagement programs that scale participation and value
• Strong creative sensibility for campaign concepts, messaging and storytelling
• Solid analytical skills with data, research and dashboards to show ROI
• Proficiency with AI and Martech tools such as Claude, Gemini, Salesforce, HubSpot and Looker
• Experience developing managers and building high-performing teams

Nice to have

• Marketplace, SaaS or technology experience
• Manufacturing familiarity

Before you apply

• For US-based roles, Xometry participates in E-Verify and requires Form I-9 information after an offer is accepted to confirm work authorization

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers who can make them. Its digital marketplace helps manufacturers grow and gives Fortune 1000 buyers access to global manufacturing capacity.