Senior Lifecycle Marketing Manager

The role

You will design and run lifecycle marketing programs that drive activation, repeat usage and long-term customer retention. You will own email and CRM-based engagement, using data, segmentation and behavioral triggers across the customer journey.

What you will do

• Design and execute lifecycle programs across onboarding, reactivation, loyalty and win-back stages
• Create and manage triggered campaigns based on behavioral data and customer segmentation
• Own campaign planning, testing and optimization from concept through analysis
• Manage Xometry's email marketing program as a lifecycle engagement channel
• Develop audience segmentation frameworks based on buyer needs, engagement levels and platform usage
• Implement and refine behavioral triggers to drive touchpoints and reduce drop-off
• Define KPIs and own reporting for lifecycle and retention programs
• Continuously test subject lines, timing, sequencing, content and creative
• Translate insights into recommendations for the product roadmap and customer messaging
• Collaborate with product, content, sales, customer success and analytics teams

Required qualifications

• 6+ years of experience in lifecycle, CRM or retention marketing roles
• Hands-on experience with marketing automation and CRM platforms
• Experience implementing and optimizing marketing strategies using AI-powered tools
• Strong understanding of segmentation strategy, user behavior modeling and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging and delivery
• Proficiency in Google suite of software (Sheets, Slides, etc.)
• Comfortable collaborating across product, sales, content and technical teams
• Bachelor's degree in marketing, business or a related field

Nice to have

• Experience in B2B, SaaS or marketplace environments
• HubSpot and Salesforce experience
• Advanced degree

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off, including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• EAP and other wellbeing resources

Before you apply

• For US-based roles, Xometry participates in E-Verify and requires a Form I-9 after an offer is accepted to confirm work authorization

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers who can make them. Its digital marketplace gives manufacturers resources to grow and makes global manufacturing capacity easy for Fortune 1000 buyers to access.