Senior Lifecycle Marketing Manager

The role

You will design and run lifecycle marketing programs that drive activation, repeat usage and customer retention. You will own email and CRM engagement, using segmentation and behavioral triggers, and work with product, content, sales and customer success.

What you will do

• Design and run lifecycle programs for onboarding, reactivation, loyalty and win-back
• Create and manage triggered campaigns based on behavioral data and segmentation
• Own email marketing as a lifecycle channel and test new engagement channels
• Build audience segmentation frameworks and behavioral triggers
• Define KPIs and own reporting for lifecycle and retention programs
• Continuously test subject lines, timing, content and creative
• Translate customer insights into recommendations for product and messaging
• Partner with product, content, sales, customer success and analytics teams

Required qualifications

• 6+ years of experience in lifecycle, CRM or retention marketing
• Hands-on experience with marketing automation and CRM platforms
• Experience implementing and optimizing marketing strategies using AI-powered tools
• Strong understanding of segmentation, user behavior modeling and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging
• Proficiency in Google suite (Sheets, Slides, etc.)
• Comfortable collaborating across product, sales, content and technical teams
• Bachelor's degree in marketing, business or related field

Nice to have

• Experience in B2B, SaaS or marketplace environments
• HubSpot and Salesforce experience
• Advanced degree

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave and holidays
• Maternity and bonding leave
• EAP and other wellbeing resources

Before you apply

• US-based roles participate in E-Verify and require Form I-9 information after an offer is accepted

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers who can make them. Its digital marketplace gives manufacturers resources to grow and makes global manufacturing capacity easy for Fortune 1000 buyers to access.