Senior Lifecycle Marketing Manager

The role

This role owns lifecycle marketing programs that drive activation, repeat usage and long-term retention across Xometry. The person manages email and CRM engagement using segmentation, behavioral triggers and data insights.

What you will do

• Design and run lifecycle programs for onboarding, reactivation, loyalty and win-back
• Create and manage triggered campaigns based on behavior and segmentation
• Own email marketing as a lifecycle channel, with testing often done with Performance Marketing
• Define KPIs and own reporting for lifecycle and retention programs
• Test subject lines, timing, sequencing, content and creative to optimize results
• Turn customer insights into recommendations for the product roadmap and messaging
• Work with Product on feature adoption, onboarding and customer education
• Work with Sales and Customer Success on proactive outreach and account nurturing

Required qualifications

• 6+ years of experience in lifecycle, CRM or retention marketing, preferably in B2B, SaaS or marketplace settings
• Hands-on experience with marketing automation and CRM platforms
• Experience implementing and optimizing marketing strategies using AI-powered tools
• Strong understanding of segmentation, user behavior modeling and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging
• Proficiency in Google Suite (Sheets, Slides, etc.)
• Comfortable collaborating across product, sales, content and technical teams
• Bachelor's degree in marketing, business or a related field

Nice to have

• HubSpot and Salesforce experience
• Advanced degree

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off, including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• EAP and other wellbeing resources

Before you apply

• For US-based roles, Xometry participates in E-Verify and requires Form I-9 information after an offer is accepted

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers who can make them. Its digital marketplace gives manufacturers resources to grow and makes global manufacturing capacity easy to access for Fortune 1000 buyers.