Senior Product Manager, Account-Based Marketing & Targeted Messaging

The role

You will own the product capabilities behind account-based marketing and targeted messaging: tiered target account lists, account-based audiences, and segment-based web and email content. You will work with marketing, sales operations, analytics, and engineering to measure and ship targeted programs.

What you will do

• Build logic and tooling for tiered target account lists using firmographic fit, intent, and engagement signals
• Ship account-based audiences for paid media and keep them in sync with CRM and marketing automation
• Build segment-based dynamic content for web pages and email, with self-serve controls for marketers
• Route target account engagement into Salesforce and Slack with the Sales Operations PM
• Define success metrics before launch and run holdouts and A/B tests for targeted messages
• Apply AI to account prioritization and message variants within marketing's guardrails
• Run hands-on tests of ABM and messaging tools and report findings to leadership

Required qualifications

• 5+ years of product management experience
• At least two years in ABM, growth, lifecycle, or marketing technology
• Shipped an ABM or targeted messaging capability on web, email, or paid media, with measured results
• Working knowledge of CRM (Salesforce, HubSpot), marketing automation, ABM or intent platforms, and ad platform audiences
• At least one AI-driven product or feature launch
• Daily use of AI tools in your own work
• Basic SQL or direct work in a warehouse such as Snowflake
• Collaboration across marketing, sales, and engineering
• Bachelor's degree in business, engineering, computer science, or a related field

Nice to have

• B2B experience
• Experience with both self-serve and sales-assisted motions

Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave
• EAP and other wellbeing resources

Before you apply

• Xometry participates in E-Verify; after a job offer is accepted, Form I-9 information is provided to the federal government (US-based roles)

About the company

Xometry (NASDAQ: XMTR) connects people with ideas to manufacturers through a digital marketplace. Its platform helps manufacturers grow and makes global manufacturing capacity accessible to buyers at Fortune 1000 companies.