Public Relations Manager

Mexico City, Mexico. Posted 2 months ago

The role

You will lead XPENG Mexico's public relations and communications strategy, building its reputation as an AI mobility and technology leader. You will also manage influencer partnerships, product launch PR, and agency work.

What you will do

Develop and lead the annual PR and communications strategy for XPENG Mexico
Build and maintain relationships with automotive, technology, business and lifestyle media
Oversee press programs, including press-car loans, media test drives and press kits
Monitor reputation risks and lead crisis response
Lead the influencer strategy and manage the influencer budget and ROI
Own PR and influencer activity for major vehicle launches
Coordinate press events and vehicle walkthroughs
Translate AI and EV technology into local stories and develop executive thought leadership
Coordinate with Sales, Product and XPENG Global HQ
Act as internal owner for PR, influencer and social agencies

Required qualifications

5 to 8+ years of leadership experience in Public Relations, Communications or Influencer Marketing
Bachelor's degree in Communications, Marketing, PR, Journalism or Business
Native-level Spanish
Business-level English
Exceptional storytelling ability
Strong executive-level communication
Ability to manage complex projects under tight deadlines
Hands-on, commercially minded leadership in a fast-paced environment

Nice to have

Background in automotive (OEM) or high-tech/consumer electronics
Experience managing PR for premium or luxury brands
Passion for AI, modern mobility and sustainability
Data-driven decision-making to measure PR impact on leads and test drives

Before you apply

Pre-employment screening required for certain positions, which may include a socioeconomic study, identity verification, academic credential checks, professional references and work experience verific

About the company

XPENG is a smart technology company integrating AI and autonomous driving into electric vehicles, eVTOL aircraft and robotics. It focuses on intelligent mobility and cutting-edge R&D in AI and smart connectivity.