Event & Retail Marketing Manager

The role

You will lead XPENG's public image and media relations in Mexico, and plan test-drive events and brand activities. You will also manage marketing logistics, budgets and vendors.

What you will do

• Build and refine XPENG's public image in Mexico, focusing on EV technology, intelligence and safety
• Act as the bridge between the Mexico subsidiary and Global HQ so communication is unified
• Build relationships with automotive, technology, business and mainstream media
• Lead media briefings, exclusive interviews and product technology sessions
• Plan end-to-end media test-drive events with distributors and agencies
• Monitor EV-related public sentiment and lead local crisis response with HQ
• Prepare and review press releases, Q&As, official statements and technical content
• Track media coverage KPIs and evaluate the ROI of PR events
• Oversee budget applications, venue selection, vendor management and promotional materials
• Lead administrative logistics for marketing campaigns, offline events and brand activities

Required qualifications

• 5+ years of experience in Marketing Communications, Public Relations or Media
• Automotive industry experience
• Bachelor's degree or above in Communication, Journalism, Marketing or a related field
• Native-level Spanish
• Excellent English writing and communication skills
• Strong team collaboration and cross-departmental communication skills
• Ability to work under high intensity
• Familiarity with traditional and social media operations
• Crisis-ready leadership with strong emergency response capabilities
• Detail-oriented project management

Nice to have

• Genuine interest in EV technology and the future of AI mobility
• Experience managing complex vendor and distributor relationships

Before you apply

• Certain positions require a pre-employment screening that may include a socioeconomic study, identity verification, academic credential checks, professional references and work experience verification

About the company

XPENG is a smart technology company integrating AI and autonomous driving into electric vehicles, eVTOL aircraft and robotics. It focuses on intelligent mobility and cutting-edge R&D in AI, machine learning and smart connectivity.