Creative Director

The role

You will lead the visual identity of the Yerba Madre brand across every consumer touchpoint, including social, packaging, point of sale, seeding kits, campaigns and digital assets. You will own visual direction for the @yerbamadre feed, lead packaging creative, and mentor an in-house design team while managing external creative partners.

What you will do

• Own and evolve the Yerba Madre visual identity and brand voice across every consumer touchpoint
• Own visual direction of the @yerbamadre social feed, working with the Social Director on channel strategy
• Lead creative direction for packaging, including cans, glass, seeding kits and limited editions
• Lead end-to-end creative for brand campaigns, product launches and fast-turn digital assets
• Create and maintain a living creative brief covering visual toolkit, photography, typography, color and motion
• Develop the in-house design team and build repeatable systems such as shot lists and content templates
• Build and manage a network of photographers, videographers and creators
• Manage external agency partners to absorb execution overflow during packaging and campaign crunch periods
• Set the creative standard and decide what work ships, with the Social Director deciding when and where
• Partner with Brand Management, Innovation and Commercial teams on visual narratives that drive action

Required qualifications

• 7–10+ years in CPG brand marketing, creative agencies, or social media
• Portfolio demonstrating omnichannel creative success
• Proven track record in fast-growing lifestyle, health, wellness, or beverage categories
• Experience leading and developing in-house creative teams
• Strong hands-on craft with Adobe Creative Suite fluency at a player-coach level
• Demonstrated ability to translate creative work into commercial outcomes such as trial, conversion and brand equity
• Experience managing external creative partners such as photographers, production companies, art directors and agencies
• Social-native understanding of how platforms work and what performs
• Ability to sit or stand for many hours at a computer and perform heavy computer use

Nice to have

• Prior print production experience

Benefits

• Comprehensive medical, dental and vision plans
• Employee life and disability coverage
• Mental health benefits
• Paid medical leave
• Paid company holidays
• Paid time off
• Opportunities for career growth and advancement

Before you apply

• The posting states that the pay range is an estimate and actual pay may vary based on experience, education, training, critical skills and business considerations

About the company

Yerba Madre, formerly Guayakí Yerba Mate, is a regenerative yerba mate brand headquartered in Oakland and Los Angeles, California, and sold in over 45,000 retail locations across the U.S. and Canada. It is an original founding member of the B Corp community and the first yerba mate to achieve Regenerative Organic Certified Gold status.